Posted on: 14 Jul 10
Live event in London invites public to donate Christmas toys for 2,000 vulnerable children
Kids Company has joined the new social benefit entertainment experience, Conspiracy For Good to secure presents for the 2,000 vulnerable children who spend Christmas day with us as they have nowhere else to go.
Kids Company is joining the experience created by Emmy award winning storyteller and “Heroes” creator Tim Kring, and powered by Nokia’s Ovi platform, which allows participants to become part of the Conspiracy For Good story and find tools and clues to move the narrative forward both in the online and real worlds.
On July 24, Conspiracy For Good’s storyline will be interwoven with a live event to benefit Kids Company. Together we are asking members of the public to contribute to a unique installation by donating a new toy for a child this Christmas. The event will also promote Kids Company’s Peace of Mind campaign www.kidspeaceofmind.org which uses a virtual online brain to raise £5m to change the way vulnerable children in the UK are supported.
Members of the public can participate by bringing a new toy to The Old Truman Brewery car park, Elys Yard, Old Truman Brewery, 15 Hanbury Street (off Brick Lane) London E1 6QL on Saturday July 24 between 10am and 4pm.
Alternatively they can purchase a toy from the Kids Company Christmas wish list on Amazon:
Camila Batmanghelidjh, founder and chief executive of Kids Company said:
‘We are thrilled to team up with the amazing people at Conspiracy for Good to ensure that our kids have the best possible Christmas. For many children and young people Christmas can be a time of loneliness, isolation and shame as their parents are unable to adequately look after them due to their own challenges including drug and alcohol abuse and mental health problems.
‘We step in to put on a Christmas Day party on a mammoth scale and rely on the generosity of thousands of wonderful individuals and companies to make Christmas special for the capital’s most vulnerable children. We hope people will be part of this unique event.’
Leading toy manufacturers who have kindly donated toys for the Kids Company and Conspiracy for Good event so far include JAMES GALT, LEGO Games, BANDAI UK and FLAIR.